Free real estate marketing tools
Small, genuinely useful tools for agents — powered by the same AI behind every PropReel video. No account, no credit card. Use them as often as you like.
Video Script Generator
Turn listing details into a polished, ready-to-narrate voiceover script — tone, length and format for Reels, YouTube or MLS, in 15 languages.
Open toolCaption & Hook Generator
Scroll-stopping on-screen hooks, a ready-to-post caption and hashtags — tuned for Instagram, TikTok, Facebook and LinkedIn.
Open toolVideo Cost & ROI Calculator
Compare what listing videos cost across videographers, apps, DIY and PropReel — and see the cash and hours you'd save every year.
Open toolWhere these tools end up
Write the script here, then let PropReel shoot it. These frames came out of the product using scripts the generator above produced — same words, finished video.
Frames from real PropReel renders. Every video on this page was produced by the product, not mocked up.
The tools are free. So is your first video.
Scripts and captions are step one. PropReel turns your listing photos into a finished cinematic video — AI voiceover, motion, music and branding — while you get on with your day.
One listing, through all three tools
Every tool below is free and needs no account, so the fastest way to judge them is to see what they return. Here is a single listing — 3 bed, 2 bath, 1,840 sq ft, $525,000, quartz kitchen, west-facing garden — put through each one.
Script generator
Try it →Tone: warm · Length: ~45 s · Format: Instagram Reel · Language: English
- Welcome to a home that gets the light right.
- Quartz counters, a run of cabinetry, and room to actually cook.
- Three bedrooms — the main one wakes up with the sun.
- West-facing garden, which is the good half of the afternoon.
- Eighteen hundred and forty square feet at five twenty-five. Book a look.
Five lines, one per shot, written to be spoken rather than read. Edit any of them before you render.
Caption & hook generator
Try it →Platform: Instagram · Post type: Just listed · Tone: warm · Hashtags on
- Hook 1 — "The west-facing garden is the whole listing."
- Hook 2 — "1,840 sq ft, and not one of them wasted."
- Hook 3 — "This kitchen was designed by someone who cooks."
- Caption — Just listed at $525,000. Three beds, two baths, a quartz kitchen with real prep space, and a garden that gets the afternoon sun. Book a viewing this week — link in bio.
Three hooks because the first second decides whether the rest is watched. The caption is tuned per platform — LinkedIn gets a different register from TikTok.
Cost calculator
Try it →6 videos a month · currently hiring a videographer at $350 · 1 hour of your time each
- Videographer: $25,200 a year and 72 hours of coordination.
- PropReel on Starter: $228 a year billed monthly, or $182 billed annually — and about 3 minutes of your time per video.
- Difference: roughly $24,972 and 68 hours back.
Every figure is yours to change — the defaults use the $200–$600 videographer range this site cites publicly, not a flattering number picked to win the comparison.
Guides that go with these tools
The tools write the words. These explain what to do with them — and what a listing video actually costs to produce, measured rather than estimated.
- Real estate video scripts: templates that sell the homeWorked examples by property type — what the script generator is modelled on.
- How long should a real estate video be?Exact lengths by platform, so the script you generate fits the cut.
- Instagram Reels for real estate: the agent's playbookWhere the captions and hooks from these tools actually go.
- How much does a real estate video cost in 2026?The context behind the cost calculator's default figures.
- Free listing-video script generatorAddress, price and features in, a spoken-ready script out, in any of 15 languages. No account.
- Free reel caption & hook generatorThree scroll-stopping hooks plus a platform-tuned caption and hashtags. No account.
- Videographer vs AI cost calculatorPut your own numbers in and see the yearly cash and hours either way. No account.
- How long 216 real AI listing videos actually took to renderOpen dataset: real render times by photo count, measured from production, free to cite.
- About PropReelWho builds it, the measured operating numbers, and an honest list of what it does not do.
- The best AI real estate video makers, comparedTen tools ranked on motion, voiceover, formats and price, including where rivals win.
- PropReel pricingFree tier, then $19, $49 or $129 a month, with what each plan's credits actually buy.